The High Commission, in collaboration with the Zara Tanzania Adventures Office in Toronto, participated in the Toronto Outdoor Adventure Show, held in Toronto, Canada, on 21st – 23rd February 2025, at the International Centre Centre.

The Show provided an excellent platform to promote Tanzania's tourist attractions and connect with Canadian travel and tourism companies and individual stakeholders interested in African markets.

Promotion during the Show was done through direct engagement with visitors to the Tanzania booth, sharing brochures, magazines, posters, and videos, including the Royal Tour of Tanzania.

Additionally, on February 22nd, 2025, Ms. Vainess Mollel, Counselor (Economic Affairs) at the High Commission, had the opportunity to give a presentation on tourism and travel in Tanzania to various stakeholders at the Show.

The Tanzania booth attracted keen interest from visitors eager to learn about the country's unique attractions that distinguish it from other popular tourist destinations in sub-Saharan Africa.  

The most frequently asked questions revolved around the best time to witness the great migration, climb Mount Kilimanjaro, and the preferred routes for summiting Africa's highest peak.

Other visitors were interested in receiving information about Tanzania's tourist visa process and inquired about safety and security issues in the country.